The Business faculty at University of Jordan: To maintain and enhance the eminence and reputation of the school by working toward achieving quality assurance of local and international standards.

Curriculum : To provide highly intellectual undergraduate and graduate progarmmes that enrich our students with the latest knowledge and equip them with skills that meet local,regional and international market needs and challenges and comply with international quality standards.
 
Students: To recruit and attract high-quality and diverse students and offer them a learning environment  equipped with up-to-date resources and to prepare them for successful leading positions in a changing business environment.

Faculty and Staff: To recruit, retain, support and develop faculty and staff devoted to providing high quality teaching,enforcing ethical conduct, producing highly-ranked research and serving their communities. 

Research: To be a center for theoretical and applied research.

Other Stakeholders: To ensure constructive interaction through fostering thoughts and knowledge exchange among stakeholders and with local and global communities.